 |
| Stormy Weather (Photo credit: aussiegall) |
Songza partnered with The Weather Channel to insert weather conditions into user profiles, as a new signal which helps Songza figure out mood and activity.
"We partnered with The Weather Channel — that allows us to use the real-time weather around you to predict what you’re likely to be doing, then service content based on that."
The Songza business: Conversation with Elias Roman, CEO – RAIN News
